On store shelves these days, you may see fragrances from Gucci, Versace, Prada and … Nissan?
You read that right.
Most people may be unaware, but many automakers have tried their hand at selling personal fragrances with varying levels of success. 
Maybe it’s not surprising that if carmakers were to have fragrances, the fancier ones would go first. So, yes, Mercedes-Benz, Bentley and Jaguar are currently selling fragrances and are fairly successful at it. Other brands that have scents are Ferrari, Lamborghini, BMW, Cadillac and Porsche Design. But then there’s also Nissan, Fiat and Ford.
Automakers have unique reasons for diving into their own smells. Nissan released a scent named “Smell My Dust” in collaboration with their Formula E racing team. It uses notes of Japanese cherry blossom and rubber, blending the company’s Japanese heritage with its racing team to make a peculiar perfume that smells like tires. Maria De Juana, head of Global Motorsports Communications at Nissan, said, “It was a tongue-in-cheek campaign, but the fragrance does actually exist.”
Anne-Cécile Leclerq, communication and influence director of Give Back Beauty, said her company wanted to do something different for Mercedes. Mercedes-Benz Club (Black) is their most popular fragrance and its scent profile features masculine amber and vanilla notes.
“So many brands outside of fashion or beauty have entered the world of perfume. Why not Mercedes-Benz? For us, it was a natural step. We didn’t get into perfume by chance either. Perfume is, above all, the business of emotion – and Mercedes-Benz has always been an emotion on wheels.” 
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How much work a car company puts into making fragrances greatly varies.
“Mercedes-Benz is remarkably open in its approach,” Leclerq said. “Just as in automotive design, they place their trust in the best experts. In fragrance, that means working with us and with master perfumers at the very top of the industry.” Mercedes offers insights on what type of scents the company would like to create, but a large amount of the production is done by Give Back Beauty, a privately owned beauty group that produces fragrances for several brands and celebrities.
While some companies stay in constant contact with the master perfumer when making their scents, some other brands farm it out.
Ford Broadcast and Consumer Communications Manager Dan Barbossa said: “We don’t make the fragrances. We license the Mustang logo, etc., to companies to use.”
Sometimes perfume makers apparently overstep on their own. There is a line of fragrances bearing the Nissan badge and using names of certain vehicles.
“These products were developed by a third party and are not officially licensed or endorsed by Nissan,” said Stephen O’Neil, senior brand manager. “While they may have appeared in select markets, they were based on a past, informal association and are not an authorized use of our brand.” 
While Nissan made a perfume that smells like tires, the other fragrances that companies have released have more normal ingredients. There are scents for men and women that feature more masculine or feminine notes and some are more unisex. Most of these car fragrances smell similar to scents made by designer brands, just with automotive branding on them.
Many automotive fragrances have a limited production run and they can be purchased only from resellers on sites like eBay. Many of the other fragrances can be purchased at department stores such as Macy’s or at online retailers like Amazon or an online fragrance store such as Jomashop, Lucky Scent or FragranceX. 

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