Can a new range of EVs and hybrids improve the car brand’s Australian sales slump? Jay Joseph, the newly appointed head of Honda Australia believes so.
Honda’s all-new Prelude e:HEV sports coupe. Manuel Portugal
Copy link
Copied
Copy link
Copied
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Already a subscriber? Login
For Jay Joseph, the return of the Honda Prelude coupe – announced in September and available here from next year – is personal.
He still remembers his excitement when his father came home driving a new example in 1982. The family – based in Madison Wisconsin – had already owned two Honda Accords, but this Prelude was a step up, a spaceship compared with most other things on the market.
Copy link
Copied
Copy link
Copied
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Already a subscriber? Login
Follow the topics, people and companies that matter to you.
Fetching latest articles
The Daily Habit of Successful People

source