Although there is still more than half a month before 2026 arrives.
But I can already feel how “bloody” the automotive market will be next year.
Looking at it from three major aspects, first of all, with the phasing out of policies, there will be fewer exemptions and reductions next year. This will indirectly weaken the price competitiveness of the auto market and is very likely to dampen consumption.

Secondly, the growth of the industry is slowing down. Under the dual pressures of production capacity and inventory, manufacturers are facing a transformation from increasing the quantity to competing for the existing market share. So the overall environment has become more challenging.
Then there is the corresponding price war. As the survival pressure increases, there is a high possibility that a new round of price war will start.
For the latter two situations, here is a brand – new example from today:

It depends on how you understand it. You can say that car companies are trying to meet their year – end KPIs, or you can take a long – term view of this “guaranteed” promotion plan…
It can be said that such scenarios will be more common next year.
A very core factor: the “flood of models” strategy of major brands next year is really terrifying.

For example, according to the leaked information, Hongmeng Zhixing is expected to launch more than 20 new models;
XPeng will release 7 new extended – range models;
Moreover, these new models all involve key features such as large size, long – range, and high – level intelligent driving to varying degrees.

This is just a corner of the new energy vehicle market. So the automotive industry is facing “hell – level difficulty” and is likely to be a year of “extreme involution”!
However, although all mainstream car companies will face “saturated competition”, it doesn’t mean that there are only crises. Challenges and opportunities coexist.
Take Xiaomi Auto for example. The market has been very competitive this year, but Xiaomi has been striving to move forward with its new models.

According to official data, from April 2024 to the present, Xiaomi Auto has cumulatively delivered more than 500,000 vehicles;
Moreover, the delivery volume last month continued to exceed 40,000 vehicles. This year’s delivery target of 350,000 vehicles has been achieved ahead of schedule.

One can’t help but marvel again at Xiaomi Auto’s overnight success!
Facing the even more competitive 2026, new news has been revealed today:
Xiaomi Auto is going to launch 3 more blockbuster new models!

The related topics have still attracted the attention of tens of millions of netizens.
Xiaomi Auto still enjoys high popularity.
To sum it up in one sentence: In 2026, Xiaomi Auto’s product line will blossom in all aspects, from extended – range flagship SUVs, to high – performance beasts that can hit the track, and to executive – extended sedans.

According to the latest leaked information, the three new models that Xiaomi Auto is about to launch are:
The extended – range flagship SUV Xiaomi YU9, the high – performance SUV Xiaomi YU7 GT, and the extended – version executive sedan Xiaomi SU7 L.
They target three niche markets respectively: long – distance family travel (extended – range), executive business (pure – electric), and extreme performance (pure – electric).

Here is a simple summary:
Xiaomi YU9, with the internal code name “Kunlun”, is expected to be over 5.2 meters long and will offer a 6 – seat or 7 – seat layout.

This new model may be equipped with an extended – range power system and may be paired with dual motors, so its competitive advantage is quite obvious.
Aiming at the family user market, once launched, it will compete with popular models such as Li L9 and AITO M9.

Xiaomi YU7 GT is the high – performance version of Xiaomi YU7.
In the past few months, the official has intermittently pre – heated it, and it has been tested on the Nürburgring Nordschleife in Germany.
The power of this car may exceed 1000 horsepower, directly competing with opponents such as the high – performance version of Tesla Model Y.

Xiaomi Auto’s persistence in breaking through in extreme performance is, to some extent, based on the success of Xiaomi SU7 Ultra.
However, the risk of this extreme – performance series is really not low, both in terms of the product and public opinion. Those who understand will understand. Most likely, netizens will scrutinize the new car launch next year.

As for Xiaomi SU7 L, it can be understood as the extended – version executive sedan of Xiaomi SU7.
According to the latest spy photos, the part behind the B – pillar of this car is significantly elongated. The overall length of the car may exceed 5.2 meters, and the wheelbase may exceed 3.1 meters.

This model pays more attention to rear – seat space, luxury and noble experience. And many sources say it is similar to the Porsche Panamera and its executive – extended version.
It can be said that on the basis of highlighting the sporty features, Xiaomi Auto is also increasing the luxury quality.

Overall, the market’s expectation for Xiaomi Auto remains high.
Perhaps the biggest challenge for Xiaomi Auto next year is still production capacity.
However, we have talked about this issue several times before. The construction of Xiaomi’s second – phase and third – phase factories is also accelerating.

So this problem should be alleviated next year.
Xiaomi Auto is on a strong upward trend and has made its way to the front row in the competition among new – force brands.
If its price advantage becomes more prominent next year, it will be even more worth looking forward to…
For the automotive market next year, which brand or model are you more optimistic about? Do you already have a model in mind?
This article is from the WeChat official account “Tech Fox” (ID: kejihutv), author: Fox Sister. It is published by 36Kr with authorization.
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