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Streetwear has always thrived at the intersection of culture and community, and today, a new player pulls into the lane with serious horsepower. Young Psychos, a Vancouver-based brand built by and for car enthusiasts, officially makes its debut — and it’s not just another logo-driven label. With limited-run drops, elevated craftsmanship, and a philosophy rooted in late-night garage sessions, Young Psychos is setting out to create apparel that feels as at home under fluorescent shop lights as it does on city streets.
Young Psychos was founded in 2024 by Cory Dawson, a former art director and photographer with two decades of experience in visual storytelling and production. Dawson’s creative background fuels the label’s distinct identity, one that leans into the intensity and passion of car culture rather than shying away from its grit.
“Young Psychos was born from passion — the kind car people understand,” Dawson says. “It’s more than the drive. It’s the sound. The build. The obsession over details most people miss. Car culture was the first place where my creativity and obsession met.”
That mix of precision and rebellion became the foundation for Young Psychos. The brand’s name itself is a reclamation project, inspired by a Western University study that claimed young men with loud cars were more likely to have psychopathic tendencies. Instead of dodging the label, Dawson leaned into it, flipping it into a badge of honor. Young Psychos speaks to those who don’t just consume car culture — they embody it, and they aren’t afraid to make noise doing so.
In an age where streetwear often leans on nostalgia or recycled ideas, Young Psychos stands out by keeping its design process entirely in-house. Each piece starts with intent — not just what it looks like, but what story it tells and which corner of the car world it connects to. The brand’s debut range includes heavyweight hoodies, custom-cut tees, premium crewnecks, and accessories crafted with the same care enthusiasts put into their builds.
The attention to detail is palpable: upcycled fabrics nod to sustainability, custom cuts ensure the right fit, and heavyweight materials offer a sense of permanence. These are garments designed to hold up to late-night wrench sessions and early-morning meets — the kinds of environments where car culture thrives.
Young Psychos is more than just another fashion project; it’s the first brand under Dark 4 Racing, a creative platform designed to bring together like-minded individuals who view cars not merely as transportation but as personal expression. The launch underlines Dawson’s vision of building a creative ecosystem where design, community, and motorsport overlap.
This approach is refreshing in a market oversaturated with trend-chasing drops. Young Psychos isn’t interested in seasonal gimmicks or quick sellouts — it’s about creating pieces with staying power, the kind that becomes part of someone’s uniform, whether they’re working on a car, heading to a meet, or just living day-to-day life.
At its core, Young Psychos is about ownership — of passion, of style, of identity. The brand’s first collection encapsulates this, making it clear that this isn’t fashion built from the outside looking in. It’s clothing made by someone who has spent years immersed in the scene and understands the obsessive details that define real car culture.
By taking an outsider label and turning it into a brand name, Young Psychos speaks to the spirit of individuality that has always powered the garage scene. Its launch signals a shift: a new space where car enthusiasts can see themselves reflected not just in what they drive, but in what they wear.
Young Psychos’ debut collection is available exclusively at youngpsychos.com, offering a first look at what’s sure to be a tightly curated lineup of drops. With its commitment to limited runs and detail-driven design, this is one release that rewards those who act fast and appreciate craft.
For anyone who has ever felt that late-night thrill of tightening the last bolt, heard the echo of a perfect rev through an empty parking garage, or felt the satisfaction of standing back to admire a project car, Young Psychos is a brand that understands. Dawson has built something for the drivers, the builders, and the dreamers — and this first drop is only the beginning of a long ride.
 
 

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